{"id":1367,"date":"2023-04-20T14:20:03","date_gmt":"2023-04-20T12:20:03","guid":{"rendered":"https:\/\/www.brain-zone.fr\/?page_id=1367"},"modified":"2024-03-03T19:41:35","modified_gmt":"2024-03-03T18:41:35","slug":"formation-developper-son-potentiel-relationnel-commercial","status":"publish","type":"page","link":"https:\/\/www.brain-zone.fr\/index.php\/formation-developper-son-potentiel-relationnel-commercial\/","title":{"rendered":"Formation : Pr\u00e9sentation commerciale d&rsquo;une offre technique"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1367\" class=\"elementor elementor-1367\">\r\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447e93cc elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447e93cc\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-756f756e\" data-id=\"756f756e\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-730bf54e elementor-widget elementor-widget-heading\" data-id=\"730bf54e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\"><img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\u2705\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2705.svg\"> FORMATION : Pr\u00e9sentation commerciale d'une offre technique<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-693ff2db elementor-widget elementor-widget-text-editor\" data-id=\"693ff2db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div style=\"font-size: 15px;\"><span style=\"box-sizing: inherit; background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal;\">\u00a0<\/span><\/div><p style=\"font-size: 15px;\">Transformer une offre technique en une pr\u00e9sentation commerciale gagnante\u00a0<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-728d729 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"728d729\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bf530ee\" data-id=\"4bf530ee\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7af689c0 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7af689c0\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-920e5f6\" data-id=\"920e5f6\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-146e7dc3 elementor-view-default elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"146e7dc3\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.brain-zone.fr\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-box.min.css\">\t\t<div class=\"elementor-icon-box-wrapper\">\r\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\r\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\r\n\t\t\t\t\t<span  >\r\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-17495531 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"17495531\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.brain-zone.fr\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7c035561\" data-id=\"7c035561\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f5a7f2 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"8f5a7f2\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\r\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\r\n\t\t\t\t<span class=\"elementor-icon elementor-animation-grow\" >\r\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\r\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\r\n\t\t\t\t\t<span  >\r\n\t\t\t\t\t\tObjectifs &amp; comp\u00e9tences attendues en situation professionnelle\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-6a014304 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6a014304\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Faire la distinction entre les crit\u00e8res d'achats d'une prestation et les crit\u00e8res de s\u00e9lection d'une offre commerciale<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyser un \"syst\u00e8me\" client afin de rep\u00e9rer les circuits de d\u00e9cision <\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Interroger une demande pour identifier les besoins non formul\u00e9s <\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mettre en avant les b\u00e9n\u00e9fices clients de la proposition commerciale<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Construire une pr\u00e9sentation qui fasse de l'oral un \"c\u00f4te \u00e0 c\u00f4te\" plus qu'un \"face \u00e0 face\"<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">R\u00e9aliser une pr\u00e9sentation orale convaincante<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-102c927a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"102c927a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60489f0c\" data-id=\"60489f0c\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72749c12 elementor-widget elementor-widget-heading\" data-id=\"72749c12\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udc49\ud83c\udffc\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449-1f3fc.svg\"> A qui s'adresse cette formation ?<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5518240b elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5518240b\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-db9361f\" data-id=\"db9361f\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63d7386d elementor-widget elementor-widget-text-editor\" data-id=\"63d7386d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p><b>Pour qui ?<\/b><\/p><p>Commerciaux, Chefs de projet, responsables d&rsquo;exploitation, Directeurs techniques&#8230;<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24e7c1a9\" data-id=\"24e7c1a9\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b4dbe5e elementor-widget elementor-widget-text-editor\" data-id=\"2b4dbe5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<p><b>Pr\u00e9requis ?<\/b><\/p><p>Disposer d&rsquo;une pratique en mati\u00e8re de pr\u00e9sentation commerciale<\/p><p>Savoir lire, \u00e9crire en fran\u00e7ais<\/p><p>Avoir une connaissance des outils num\u00e9riques et savoir utiliser pack office<\/p><p><span style=\"background-color: var(--nv-site-bg); text-transform: var(--bodytexttransform); letter-spacing: var(--bodyletterspacing); font-weight: var( --e-global-typography-text-font-weight ); font-size: var(--bodyfontsize); font-family: var( --e-global-typography-text-font-family ), Sans-serif; color: var( --e-global-color-text );\">\u00a0<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-796a532f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"796a532f\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-690d460f\" data-id=\"690d460f\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5f9705cd elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f9705cd\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-232b7ef\" data-id=\"232b7ef\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2724f00b elementor-position-left elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"2724f00b\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\r\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\r\n\t\t\t\t<span class=\"elementor-icon elementor-animation-grow\" >\r\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\r\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\r\n\t\t\t\t\t<span  >\r\n\t\t\t\t\t\tM\u00e9thodes P\u00e9dagogiques\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-35db7940 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"35db7940\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mise en situation au travers d'exercices<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u00e9briefing pour comparer \/ \u00e9changer entre les stagiaires<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Apports pour structurer \/ instrumenter<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pr\u00e9sentation orale de la proposition devant des clients<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-56ad5aa5\" data-id=\"56ad5aa5\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cf709e5 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"5cf709e5\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\r\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\r\n\t\t\t\t<span class=\"elementor-icon elementor-animation-grow\" >\r\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t\t<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\r\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\r\n\t\t\t\t\t<span  >\r\n\t\t\t\t\t\tContenu de la formation \/ Programme\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-15b82ade elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"15b82ade\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>1\/ Valoriser les b\u00e9n\u00e9fices clients <\/b><br>- Nous sommes tous des acheteurs<br>- La diff\u00e9rence entre besoin implicite, besoin explicite, demande et attente du client<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>2\/ Ma\u00eetriser son<\/b> <b>syst\u00e8me client<\/b><br>- Cartographier le syst\u00e8me client (commanditaires, d\u00e9cideurs, experts internes, acheteurs)<br>- l'identification des circuits de d\u00e9cision<br>- Comment d\u00e9velopper une strat\u00e9gie relationnelle aupr\u00e8s de l'ensemble du syst\u00e8me client<br>- Collecter des informations compl\u00e9mentaires gr\u00e2ce aux questions \u00e0 haut rendement<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>3\/ R\u00e9ussir son oral<\/b><br>- Susciter des occasions de contact avant la pr\u00e9sentation orale<br>- Construire sa pr\u00e9sentation orale comme un film <br>- Concevoir des visuels qui captent l'attention <br>- Concevoir une argumentation qui permette de passer de la d\u00e9claration \u00e0 la d\u00e9monstration <br>- Transformer des objections en des opportunit\u00e9s de dialogue<br>- S'entra\u00eener \u00e0 faire une pr\u00e9sentation orale<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43808157 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43808157\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1f09e9c8\" data-id=\"1f09e9c8\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13aa9e8e elementor-widget elementor-widget-heading\" data-id=\"13aa9e8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conditions d'admission<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-3f682b05 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3f682b05\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les inscriptions d\u00e9finitives doivent \u00eatre faites 15 jours minimum avant la date de la formation<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3f8b92ea\" data-id=\"3f8b92ea\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77f5b85d elementor-widget elementor-widget-heading\" data-id=\"77f5b85d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Accessibilit\u00e9 handicap<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-516f6f1c elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"516f6f1c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"font-family: Helvetica; white-space: normal; -webkit-text-stroke-color: rgb(0, 0, 0);\">Cette formation est accessible aux personnes en situation de handicap. Pour toutes questions, nous contacter.<\/span><\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4e0b11d4\" data-id=\"4e0b11d4\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22d7e654 elementor-widget elementor-widget-heading\" data-id=\"22d7e654\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Organisation de la formation<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-2d97ab4e elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2d97ab4e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">14 heures de formation sur 2 journ\u00e9es <\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3af6a589 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3af6a589\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7506bf32\" data-id=\"7506bf32\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43ddd8cb elementor-widget elementor-widget-heading\" data-id=\"43ddd8cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Financement de la formation<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-157d3295 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"157d3295\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Financement personnel<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3a88646c\" data-id=\"3a88646c\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17713edc elementor-widget elementor-widget-heading\" data-id=\"17713edc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Planning<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1600ad elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3f1600ad\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Toutes les formations sont construites ad hoc, et adapt\u00e9es \u00e0 vos besoins. La dur\u00e9e et la date de la formation pourra \u00eatre \u00e9tudi\u00e9e en amont en fonction de vos objectifs<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e7381e3\" data-id=\"e7381e3\" data-element_type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b329b2c elementor-widget elementor-widget-heading\" data-id=\"4b329b2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tarifs<\/h3>\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-500b3737 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"500b3737\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sur devis apr\u00e8s \u00e9tude de vos besoins<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t","protected":false},"excerpt":{"rendered":"<p>FORMATION : Pr\u00e9sentation commerciale d&rsquo;une offre technique \u00a0 Transformer une offre technique en une pr\u00e9sentation commerciale gagnante\u00a0 Objectifs &amp; comp\u00e9tences attendues en situation professionnelle Faire la distinction entre les crit\u00e8res d&rsquo;achats d&rsquo;une prestation et les crit\u00e8res de s\u00e9lection d&rsquo;une offre commerciale Analyser un \u00ab\u00a0syst\u00e8me\u00a0\u00bb client afin de rep\u00e9rer les circuits de d\u00e9cision Interroger une demande&hellip;&nbsp;<a href=\"https:\/\/www.brain-zone.fr\/index.php\/formation-developper-son-potentiel-relationnel-commercial\/\" rel=\"bookmark\">Lire la suite &raquo;<span class=\"screen-reader-text\">Formation : Pr\u00e9sentation commerciale d&rsquo;une offre technique<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-1367","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.brain-zone.fr\/index.php\/wp-json\/wp\/v2\/pages\/1367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brain-zone.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.brain-zone.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.brain-zone.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brain-zone.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1367"}],"version-history":[{"count":28,"href":"https:\/\/www.brain-zone.fr\/index.php\/wp-json\/wp\/v2\/pages\/1367\/revisions"}],"predecessor-version":[{"id":2242,"href":"https:\/\/www.brain-zone.fr\/index.php\/wp-json\/wp\/v2\/pages\/1367\/revisions\/2242"}],"wp:attachment":[{"href":"https:\/\/www.brain-zone.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}